As Chile’s second-oldest city, La Serena captivates visitors with its distinctive neocolonial architecture, spacious pedestrian areas, and well-preserved heritage in its historic center and the iconic Recova.

Its extensive waterfront, highlighted by the iconic Monumental Lighthouse and the adjacent Avenida del Mar, offers beaches perfect for relaxation and seafood dining.

In addition to its attractive urban offerings, the city stands out as a strategic starting point for exploring the global astronomy scene, the Pisco Route in the mystical Elqui Valley, and the Isla Damas Marine Reserve.

La Serena is a versatile and commercially valuable destination within the Norte Chico region.